BMW of Bridgeport
Role: Marketing Associate
Timeline: 2017 – 2020
Type: Full-time
> Context
> Content
> Development
> Social
> Design
> Reputation
Context
BMW of Bridgeport is one of the nation’s highest-performing BMW Centers. As a Marketing Associate, I aided in its evolution as a national presence in the luxury automotive industry. My work spanned across marketing campaigns, paid media, user experience, data analysis, content strategy, web development, search engine optimization, branding, design, email, reputation, social, and more.
Content
As the lead of content strategy, I crafted daily data-driven written and visual pieces, striving to identify new opportunities that elevated the brand above its competition. My original content was used directly by BMW, as well as BMW i, both potentially reaching millions of users.
- Created and distributed 1,400+ pieces of appealing content
- Original images reposted by BMW to 25M+ followers
- Consistently merchandised 2,000+ luxury vehicles
Development
Upon arrival, the BMW of Bridgeport website was unresponsive, potentially losing thousands of customers. As a solution, my team and I implemented a new content management system, developing a highly responsive and improved user experience. It also featured many seamless handmade landing pages built using WordPress, Bootstrap, HTML, CSS, and JavaScript.
- Mobile website sessions by return visitors increased by 798%
- Website sessions increased by 33%
- Total website users grew by 22%
Social
Through my creation of visually pleasing content, data-based curation, community engagement, and the prioritization of the luxury product, BMW of Bridgeport social garnered vast engagement and an organic following. Because of this, it is now postured as one of the most followed BMW Centers in the world.
- Grew Instagram following from 800 to over 32K
- Social referred website users increased by 209%
- Reached over 300K users weekly across social channels
Design
After heading up design, I revised and further defined the BMW of Bridgeport brand across all platforms. From concept to execution, I produced countless high-quality digital and physical visuals and experiences. This resulted in an innovative aesthetic in an ever-changing environment.
- Built 203 Customs, a sub-brand showcasing top-tier exclusive products, driving $1M+ in sales
- Saved roughly $30K by designing email newsletters in-house
- Reduced user experience issues and complaints
Reputation
Online reputation serves as a critical indicator of trustworthiness, offering potential customers insight before interaction. Accompanied by this understanding, I managed and guided the integration of systems and services that helped accumulate thousands of positive customer ratings and reviews. Through these efforts, the brand won multiple customer satisfaction awards.
- Improved Google Business rating from 3.7 stars to 4.7
- Awarded the 2019 & 2020 DealerRater Consumer Satisfaction Award & Dealer of the Year Award
- Increased DealerRater rating from 3.6 stars to 4.9
Google Business
DealerRater
